Brand strategy elements may feel abstract and difficult to pin down at first. However, starting with your values and your relationship with your target customer will help you define the way you communicate your identity.
It is these foundational elements that give your messaging and visual identity a direction. As seasoned brand strategists, we have observed that thanks to this clear sense of identity, your brand is more likely to come across as authentic.
The color palette you choose is highly influential and can speak volumes about your brand, evoking feelings of excitement, warmth, security or strength. Sticking to your color palette in web design and branding materials on- and off-line creates visual consistency and adds to brand recognition.
